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Maccabi Healthcare

The leading healthcare in Israel

Maccabi healthcare is the second largest healthcare organization in Israel and has over 2 million members. Maccabi is committed to delivering the best medical care and innovative solutions to its members. Maccabi is led by its founding fathers values: free choice, quality medical care, financial balance and efficiency.

The challenge

Maccabi needed a new recruitment site for the nursing industry, and an efficient and functional screening system that conveniently communicates between the recruits and Maccabi. In addition, because Maccabi puts emphasis on branding the value of equality in their businesses - we were challenged to find employees in the fields of nursing, IT and medicine, who will undergo strict screening under Maccabi's HR department.

Our game plan

We started first and foremost with interfacing with the HR's CRM system - a connection to a relatively old system, without an API, which will allow human resource managers effective and fast experience. After intensive work, we have created a wide range of authentic and accurate ads. We started with an extensive leads campaign, which is targeted at an exact target audience. We decided to put the employees at the forefront. We made sure to produce authentic photo days of the company's employees, doctors, nurses, etc. We targeted precise audiences while using messages that fit each sector

The result

After an intense work process, we crafted a variety of precise and authentic ads and launched a lead generation campaign, targeted to the specific targeted audience Maccabi aimed for. We’ve decided to put Maccabi’s workers at the heart of the campaign. We’ve produced authentic photo shoots of existing employees- Doctors, nurses etc. We have targeted specific audiences through usage of specific messages, relevant for each sector. Bottom line- We’ve received dozens of leads daily, at an average cost of 2$ for a quality lead, filtered by criteria that we’ve predefined. The leads were sent directly to Maccabi’s HR department. On top of that, we’ve used short recruitment videos, created by Maccabi to illustrate its wonderful branding.

Bzzzt!

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