HYUNDAI
The international car manufacturer
Hyundai, the international car manufacturer, originated in Korea, have been driving an innovative revolution in the car industry for decades and creating the future of mobility. Online Shmonline have partnered up with Hyundai to produce creative content and successful campaign ads across the middle east and North America, and responsible for the media coverage of Hyundai, off line and post production.
The challenge
Hyundai sought to develop a complete social media strategy for the brand, which at the center of it is the prestigious experience that the vehicle gives to the customer. Hyundai is unique in that it produces both a luxury executive car, and a car that tears the desert on a hot sunny day, making Hyundai a versatile brand - a feature that the customer wanted to be reflected in the elegant set-up we built. Our social team designs images, produces videos and builds a marketing strategy that enhances the brand's involvement and traffic on social media. Renewing content for an existing and well-known brand like Hyundai is a big responsibility, we gladly took it with both hands and started working.
Our game plan
We flew our office workers in Dubai down to Hyundai’s headquarters to better understand the brand’s values. We started working on content production and initiated the advertising process throughout the Middle East and North Africa, covering Hyundai events, productions and post-production. We have also created for Hyundai a number of promotional videos from various car shows, all of which have been used by the company in various promos and advertisements throughout the UAE. COVID-19 has brought with it logistical and strategic challenges, along with distress in supply and delivery of cars around the world - accordingly, we were required to adapt to the changing reality. The adjustment included a change of policy, logistical preparation for a limited number of vehicles, and more.
The result
Hyundai's products need to be fast. Up to 72 hours after receiving the brief, our team submitted the finished, high-quality product to Hyundai. We have set up for Hyundai a smart, efficient and elegant Instagram set-up, one that shows all the sides and values of the brand. Through our work, Hyundai's account has increased the brand's traffic from young ages (21-28) and led to an increase in conversion rate.